How to sell on Instagram (in 9 easy steps)

How to sell on Instagram

Instagram: the promised land of thousands of likes and influencer stardom. Selling through Instagram is common among modern entrepreneurs.

Considering the data, it isn’t surprising why the choice falls on this platform:

With 1 billion monthly active users, Instagram is the 6th most popular social networking platform in the world.

According to Statista, more than 200 million Instagrammers visit at least one Business Profile daily. 60% of them do it to discover new products and 90% of accounts follow a business on Instagram.

It has clearly become a major player in the e-commerce field. Sell on Instagram and the world becomes your oyster!

So if you’ve wanted to jump in on the Instagram trend for a while, wait no further. Read on to find out how to start selling in 9 easy steps.

1. Pick a product or niche that sells

how to sell on instagram

Instagram is a social media platform with a heavy focus on all things visual. According to Instagram, people come to the platform to be inspired and to find things they care about. So it’ll be easier to sell products that have a strong visual appeal or aesthetic.

Here are some trending digital product ideas:

  • LUTs
  • Presets
  • Graphic design
  • Typefaces
  • Fonts

Trending physical product ideas:

  • Apparel (t-shirts, sweatshirts, hats)
  • Accessories and DYI (stickers, phone cases, jewelry)
  • Beauty products (makeup)
  • Home goods and decor (wall art, mugs)
  • Outdoor and sporting goods (joggers, hoodies, bags, leggings)

Other Instagram business ideas:

  • Services and coaching
  • Online courses and workshops
  • Instagram influencer (beauty, food, health and fitness, travel, art, photography)

Already have a product or niche? Great! Don’t worry if it doesn’t fall into one of the ideas mentioned above. If you have a strong passion for what you’re selling, you’ll be fine.

If you’ve yet to find a niche, feel free to have a look at our article on the top 11 highly profitable Instagram niches for 2021.

The narrower your niche, the easier it’ll be for you to build your audience and sell your product. So, instead of thinking “Toys,” think “Plush toys for Cornish Rex cats”. But, the most important thing is to keep creating engaging content and a compelling story to make the followers buy your product.

2. Set up an Instagram Business Account

how to create an instagram business account

A business profile on Instagram is like an interactive business card. It provides a better marketing experience for you as the business owner. It also helps customers connect to your business.

Compared to the personal Instagram profile, it offers a bunch of free business features, such as:

  • Adding valuable information to your profile (business address, website, contact information, phone number, etc.)
  • Instagram Insights to learn more about followers and well-performing posts
  • Post promotions to drive business objectives

So, if you already have an Instagram profile, here’s how to quickly switch to an Instagram Business Account:

  1. Go to your Instagram profile and tap the three horizontal lines in the upper right corner.
  2. Then, tap Settings and Account.
  3. Tap Switch to Professional Account and then Business.
  4. Once you’ve switched, you’ll be able to add details to your profile (like contact information and business category).
  5. Simply tap Done after you’ve added your details.

Optionally, you can also choose whether you want to display or hide your contact information and business category:

  1. Tap Edit Profile and go to Profile Display under Public Business Information.
  2. Choose whether you want to display or hide your contact info and category.
  3. Tap Done.
connect instagram to facebook page
Don’t have a business page yet? No worries—we’ve got you covered with our article on how to create a Facebook Page and your very first ad campaign.

If you also have a Facebook Page associated with your business, you can connect it to your Instagram Business Account:

  1. Tap Edit Profile.
  2. Tap Page under Public Business Information.
  3. Select a Facebook Page to connect to your Instagram account (or create a new one if you don’t have a page). Keep in mind that only one page can be connected to your business account.

If you’re still unsure about switching, here are some of the benefits of having an Instagram Business Account:

  • Not only will you be able to access business features, but you’ll also be able to understand who’s engaging with your business.
  • You’ll be able to connect two of the most popular platforms—Instagram and Facebook—if you already have a Facebook Page connected to your business. This means that it’ll be easier to use all of the available features across the Facebook family of apps.
  • It increases your social media presence so you can truly become recognized as a business.
  • It gives people more information about your business: your products, services, etc.
  • Apart from adding details such as business category or contact information, you can also add location and store hours.
  • You’ll be able to get real-time metrics on how your content performs.

3. Create engaging Instagram content

create engaging instagram content

With nearly 1 billion people in the world scrolling through endless heaps of Instagram content, how do you make them notice your product?

The key to getting noticed is consistency and high-quality content.

Quality content builds your brand’s identity and professional image. The more your content stands out on a consistent basis, the higher the chances of building a loyal customer base that brings in sales.

Content Source Sellfy

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About the Author: Forbes Times

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