Do you already know “how to use TikTok” in your company? Created in 2016, the platform focuses on sharing short videos, up to 60 seconds. The user can edit the material and make cuts, in addition to inserting dance, music, dubbing and other effects.
As visual content is very attractive, TikTok has become a true phenomenon. Worldwide, it has 1.5 billion monthly users. Therefore, it is the fourth-largest social network in terms of the user. Of this total:
- 76% follow influencers;
- 50% trust the recommendation of the personalities;
- 41% are between 16 and 24 years old;
- 38% believe in the suggestion of celebrities.
This data shows that using TikTok is a way to engage and get closer to your audience. Therefore, it is important to know the social network and understand how it can be inserted in your marketing strategy.
That’s what we’ll show in this post. Follow!
How to use TikTok? See how it works
The platform offers different effects, such as dubbing and other features. With that, the videos are creative and fun. This leads to a specific feature of TikTok: the potential for virtualization.
In addition, the audience is highly targeted. Unlike other social media – which have a broader audience – TikTok has its users concentrated between the ages of 16 and 24. The second largest group is people between 24 and 30 years old.
As a result, companies with a target audience in this range have a great tool at hand. The advantage is that it is unnecessary to have a specialist in creating and editing videos. As the platform is interactive and simple, anyone can do these processes.
What are the basic rules for starting to use TikTok?
TikTok can be used in different ways. Many users joined the social network during the pandemic of the new coronavirus, as the platform offered money to anyone who watched the videos and invited others to register.
With this potential, your brand needs to use resources to your advantage. For this, the best way to start is to understand the basic rules for using TikTok. See below!
Have an attractive bio
The bio should be interesting for visitors to want to follow your profile. The idea is to follow the same tips as other social networks. That is, be creative and write something that has to do with your brand.
Think more about the content
Posts need to be interactive and have a lot of effects. As it is a niche social network, the content needs to be the right one to generate engagement.
Always use hashtags
Hashtags always help. In addition to facilitating the search for the company, it is a way to use TikTok in favor of marketing campaigns.
How to use TikTok in practice?
The tips above are just the beginning to understand how to use TikTok in your company. It is necessary to consider some technical aspects of the videos so that they produce the expected result. Check out what to analyze!
Choice of audio for Tiktok
Audio is the beginning of the engagement because it is often replicated over and over. The sound used can be chosen from the collection of the social network. There are several options.
If you want, you can also remove the noise from the recording, mix what was captured by the microphone with the chosen song or add another soundtrack. Another possibility is to use songs recorded by a friend.
Tiktok Video recording
The ideal is that the videos are more homemade because they tend to be more successful. Take the opportunity to show the company’s routine, interaction with employees, product packaging, etc. When recording, you can choose between 15 or 60-second videos.